Racional Engenharia - New Site | Tesla cases

Rational Engineering

Racional's new institutional website translates the essence of the brand and presents the works in its portfolio.

ABOUT RATIONAL ENGINEERING

Racional Engenharia is one of the main Engineering & Construction companies in the country. In the market for over 50 years, it has consolidated a business model that provides assertiveness in the execution of highly challenging projects, of different sizes and complexities.

Image about the project

The Project

At the briefing meeting with Racional's management, we were told that one of the company's mottos is "making the complex look simple". And this is exactly what we practice every day here at Tesla. 

One of the main challenges in building the new Racional website was balancing aspects of tradition and modernity, experience and innovation, in addition to showing the company's performance in all stages of the engineering service and in the most diverse markets and segments.

With modern navigation, focused on small texts and using a collection of beautiful photos of the company's projects, the website shows the grandeur of Racional's works in the various segments.

Tesla was our partner in creating the new website that reflects the essence of the brand and Racional’s “way of being”. Always committed and flexible, they supported us with their expertise, bringing solutions and improvements at every stage. From the beginning, the entire team demonstrated a genuine interest in getting to know our culture and business model in depth – which was fundamental to the success of the project.

Ana Arvelos Corporate Communication Coordinator

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