Rational Engineering
Racional's new institutional website translates the essence of the brand and presents the works in its portfolio.
Racional Engenharia is one of the main Engineering & Construction companies in the country. In the market for over 50 years, it has consolidated a business model that provides assertiveness in the execution of highly challenging projects, of different sizes and complexities.
At the briefing meeting with Racional's management, we were told that one of the company's mottos is "making the complex look simple". And this is exactly what we practice every day here at Tesla.
One of the main challenges in building the new Racional website was balancing aspects of tradition and modernity, experience and innovation, in addition to showing the company's performance in all stages of the engineering service and in the most diverse markets and segments.
With modern navigation, focused on small texts and using a collection of beautiful photos of the company's projects, the website shows the grandeur of Racional's works in the various segments.